Introducing Artel’s new logo & website

You may notice some changes in Artel’s appearance in the coming weeks as we gradually transition to a new logo, look and website, and you may see a mix of old and new branding during the conversion. We are very excited about these changes and want to share the “why” behind the updates, as they also represent new directions that Artel is growing into as we focus on the goal of helping our customers “trust their results.”

A lot has changed in the thirty-plus years we have been serving the life science community. New technologies and capabilities have transformed the life science lab, from automation and assay miniaturization to genomics, proteomics, genome engineering with CRISPR/Cas9…the list is endless (anyone remember the lab before PCR?!).

As technology has evolved so have liquid handling needs. Artel has been right there with you every step of the way, starting with the PCS and pipette operator training and adding in the MVS and automated liquid handler services as automation use increased. Now, as reproducibility challenges all segments of the life sciences, we are growing into assay and process optimization as well. We’re making updates to our logo, look, and website to reflect all this exciting growth and redoubled energy. Don’t worry—we are still the same knowledgeable and friendly team dedicated to helping scientists generate trustworthy results by overcoming liquid handling challenges.

On the website you will see an increased focus on applications, and how Artel can support assays like ELISAs and NGS, as well as industries like CROs, biopharma, and more. We have added these pages as a first step in responding to customer requests for more specific guidance on how to use Artel’s products and services for assay optimization, troubleshooting, and automation, and in the coming months we’ll be adding more detailed content that we are developing in partnership with leading genomics researchers.

We are excited by the opportunity to work with genomics labs to help them capture valuable efficiencies such as reduced assay development time, streamlined assay automation, accurate transfer of small volumes of master mix and diluent, and so much more. We’re looking forward to sharing the insights and knowledge we are gathering via this new website resource and expect to be adding a great deal of material to it in the coming months.

Kirby Pilcher

Kirby Pilcher
President & Co-founder

We have also made the website more user-friendly, especially as a resource for the liquid handling information we know many of you depend on. The search functionality has been completely rebuilt and all the frequently requested resources are more prominently located for better accessibility. And for those of you who visit our website on-the-go, we have made changes that will improve your Artel website experience when viewed from your phone or tablet.

Lastly, we are very proud to announce the launch of our new logo and branding as a way to symbolize where we are today. The new logo is a visual embodiment of Artel’s mission, which is to help labs achieve the pinnacle of success with products and services that streamline the accomplishment of quality, productivity, and compliance goals. Ultimately, our goal is to help you reach your goals and “Trust Your Results”.